These requirements ensured our client could implement the product design with low cost of goods impact. Specifically, the product design needed to fit the current razor cartridge and the assembly of the product needed to be achieved using a 2 shot molding process of rubber and plastic. The primary challenge for this project was one commonly faced by our clients - providing innovation while working within our client’s existing manufacturing capabilities. CHALLENGE: Actionable Innovation for Women’s Personal Care Product This new SKU would build off of the brand equity of the Schick Intuition Razor and elevate the look of its design as a contemporary and premium brand while distinguishing it from rising competition within the category. The razor became the largest and most successful brand in the women’s razor category.Īfter years of market dominance, Schick approached Product Ventures to work on an additional option within their razor portfolio. The original Schick Intuition Sensitive Care Women’s Razor embedded its razor head within a bar of soap, allowing consumers to lather and shave at the same time. Schick’s Intuition Sensitive Care Women’s Razor had established itself as the first brand to create a simpler way to shave in an all-in-one razor when it launched in 2003. SITUATION: Product Line Extension for Leading Women’s Razor Product RESULT: Ergonomic Product Design Strengthens Brand Equity.APPROACH: Consumer Insights Inform Industrial Design Process.CHALLENGE: Actionable Innovation for Women’s Personal Care Product.SITUATION: Product Line Extension for Leading Women’s Razor Product.
0 Comments
Leave a Reply. |